STRATEGY FROM REAL INSIGHTS

Our Services

From insight to implementation and evaluation, Uncommon Knowledge has provided results-driven outcomes as a contractor or sub-contractor across many areas of government including: human and social services, health and therapeutic goods, indigenous affairs, agriculture, employment, education, telecommunications, defence, arts, tourism, industry and innovation, infrastructure and transport, local government, foreign affairs and trade, and workplace health and safety. We also work with the corporate and not-for-profit sectors and are able to bring fresh ideas and insights from a consumer, business and product perspective. 

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Marketing and research

Uncommon Knowledge is experienced in conducting and utilising primary and secondary sources of research and/or business intelligence to help define and inform marketing solutions. Based on bottom-line outcomes for organisations and businesses, strategies are developed in strong consultation with clients, and involve a comprehensive assessment of business needs and objectives.

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Communications

Effective communications is built on understanding audiences’ attitudes, values, motivators, behaviours, awareness, and their level of buy-in and understanding. 

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Uncommon Knowledge has helped government departments to transition their services and resources online to increase reach and realise efficiencies.

Our use of consumer-based insights is integral to driving outcome-focused digital campaigns where return on investment and behaviour change is critical.

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Branding

A brand is not just a logo—it’s the sum total of how people perceive and experience an organisation and the position it holds in their minds. It is also the platform on which an organisation’s culture, values, behaviours and communications are built.

We use our combination of research, projective techniques, business intelligence and values analysis to help organisations understand where they are, where they want to be and how to get there through strong brand development and management.

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Why clients choose Uncommon Knowledge

• We know our clients, their audiences and their stakeholders, and they know us.

• Our government knowledge and social and market research experience gives us accurate insight into the trends, issues and stakeholder concerns likely to impact on departmental communications and brand reputation.

• We are highly experienced in managing complex projects in sensitive environments and delivering on departmental and ministerial expectations.

• We share and build on knowledge to avoid reinventing the wheel and ensure solutions are cost effective

• We are responsive, flexible and can quickly produce high quality communication solutions and products at a strategic and tactical level.

• We take complex information and turn it into accessible and easily understood content relevant to each audience and their communication preferences.

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